COABC - Marketing Toolkit
Tools and Resources to Download
Here is a short summary of the marketing tools listed throughout the toolkit:
- Brochures, aimed at consumers to provide
them with more information about the benefits of certified BC
organic products. Booklet: What is Organic Farming?
- Fridge magnets , highlighting the COABC logo
and consumer-oriented website.
- Window decals – or “praise stickers” displayed
at your retailer tells your customers’ customers that they’re
buying certified BC organic products.
- COABC signs or info-card templates , can
be used by retail customers and by farmer’s market sellers
to promote specials, or to note prices or sales.
Download the Templates - MS Word Format, in a ZIP File (1.1 MB)
Check out these articles for detailed advice from farmer’s market veterans:
thoughts on selling at farmers’ markets
Excellent advice from a veteran market seller, Nina Planck, after 25 years selling at farmers’ markets in the Washington, D.C area. She provides advice on everything from displays to pricing to customer service.
at a Farmers’ Market
From the University of New Hampshire Cooperative Extension, this article provides a comprehensive list of things to bring and how to prepare for the most efficient and profitable day of selling at farmers’ markets.
For a thorough look at market options, with advice on everything from relationship building to financial planning:
Marketing of Farm Produce and Home Goods
A comprehensive guide to the direct marketing of farm goods, for beginners and established businesses.